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Factory
shopping usually isn't our thing here at Islandstylebook. But when
it has a cult following, then we run, don't walk to find it. Like
the Camper Shoe Factory, in Inca on Mallorca.
Camper.com
is not for everyone. Most of the shoes are casual. Some odd-looking.
Many are sports oriented. Like their classic bowling shoe style
for everyday. The colors can be loud. The styles offbeat. In other
words, you'll either love 'em or hate 'em.
What
we were looking for we didn't find. "Twins" (a pair of
fraternal, not identical shoes) and "Wabis" (a molded,
ultra-modern thong, based on a Japanese historical design). But
what did we expect? This is a factory store. The newest collections
aren't represented on the tables full of merchandise.
Disappointed?
Not in the least. We found shoes at half-price and thoroughly enjoyed
ourselves in the hip factory surroundings. Old Camper advertising
posters covered the walls. The signage out front, including the
Camper Truck, made it all so "campy." The store was crowded
with shoppers, speaking various language. Everyone looked in hot
pursuit of walking out with a pair of these shoes.
The
Camper slogan reads: "Walk, don't Run." But don't believe
it. If you get to Mallorca, run for the best selection. The experience
of seeing real, island-made fashion known the world over is worth
the trip. Even if you don't like the shoes.
But
if you do like Campers, you must get your hands on their yearly
"magalog," only available at retail Camper Stores or shops
that carry them (not the factory). It's more than a visual record
of their newest collections. Called "The Walking Society,"
the magazine-catalogue is a compilation of thoughts & photos
embodying the company's philosophy. Reminiscent in ways of the "Whole
Earth Catalogue" (if you remember that). About human cooperation
towards improving the world.
You
may not get into the cult of it all, but the entire Camper image
is pretty unique in retailing. And, by the way, the shoes are very
comfortable. (Stateside, there's a Camper Store on Prince St. in
NYC & on Grant Ave. in San Francisco) |